A completely new retail environment that creates a physical manifestation of the Telstra brand and brand strategy. These stores reflect the evolution from telco to techco, and the role Telstra aspires to play in customers’ lives.

Signature experiences:

/ Designed to facilitate real people and real conversations, it’s where technology meets humanity and empowers everyone to thrive in a connected world.

/ Curated physical and digital product eco-systems that sell solutions.

/ Furniture options to suit every customer & consultation type

/ Accommodates the customer journey from inspire and curate within the gallery through to advise and create within the workshop.

Telstra in collaboration with Australian fashion label We Are Handsome delivered a world first by live-streaming its runway show in 360 degree virtual reality at Mercedes Australian Fashion Week 2016.

Selected customers in our Melbourne flagship store were given the opportunity to experience the event as a part of a promotion for the opening of the technology store-in-store +61.

+61 - Curated for the Curious.

Experience it in VR here.

A retail environment scaled and significantly value engineered from the flagship model with a focus on affordability without compromise to the customer and consultant experience that aimed to shift shopper mindsets from resolution seekers to explorers.

Signature experiences:

/ Curated product eco-systems that sell solutions not products

/ Furniture options to suit every customer & consultation type

/ Value engineered design to meet roll out requirements

An environment where customers, communities and consultants can
engage with new levels of personalisation and interactivity creating a ‘Brilliant Connected Future’ for everyone.

Signature experiences:

/ Complete refit of 2 level retail precinct on high profile corner

/ Tap & Take, Device Lab, Central Feature & Digital Tickets

/ Back of house designed to be the ‘best place to work’

An environment where the physical and digital worlds come together seamlessly, providing highly personalised branded experiences that are guided by an expert team of consultants.

Signature experiences:

/ Jewel in the crown on the Telstra precinct

/ Fully restored heritage listed facade and interior

/ Tap & Take, Device Lab, Central Feature & Digital Tickets

A globally recognised and awarded design that completely redefined retail by introducing new customer and consultant experiences that enabled a true test and learn educational environment.

Signature experiences:

/ Interactive digital threshold

/ Revolution of retail, brand new customer experience

/ Completely mobile environment and fully flexible layout